MON Initiative During Lockdown Period
Starting later today, Mönch Online News (MON) will feature product profiles from a number of our advertising customers – past, present and future – whose marketing communications plans have been hard hit by the COVID-19 pandemic. The cancellation and/or postponement of so many conferences, colloquia and exhibitions; the ‘lockdown’ of many countries, causing severe problems in normal work flows and processes; and the necessity to work from home, in isolation – these have combined to leave a great hole in the normal flow of daily face-to-face business operations.
Right now, it is uncertain how long this situation is going to continue. If it continues for as long as some forecasters are suggesting, then every aspect of domestic and international business practice is going to have to be re-examined and new strategies developed. In the interim, however, organisations will still need to use every direct and indirect means at their disposal in order to maintain brand awareness and a relevant degree of communication with their customers.
The current uncertainty means many of these organisations are reluctant to invest in conventional advertising. Budgets may be reasonably secure – but nobody can yet say with any accuracy how long the ‘rainy day budget’ will have to cover. So – Mönch has made an offer to bona fide established advertisers: they can use the access that MON provides to promote new products, services or initiatives – linking to video coverage where relevant and available. Part of the transformation that MON is currently undergoing, which is inspired by our mission: to inform, to analyse, to observe and to comment – for knowing is half the battle.
Tim Mahon: Managing Editor – Military Technology