Proceeds from recently launched DEFENDER-FLEX
As an extension of the 5.11 “Always Be Ready” brand campaign, 5.11 has donated U$20,000 to the Navy SEAL Foundation from proceeds of the sale of its recently launched DEFENDER-FLEX pants and jeans.
The Navy SEAL Foundation is supported by 5.11 brand ambassador Andy Stumpf, and helps provide immediate and ongoing support and assistance to the Naval Special Warfare (NSW) community, its families, the families of fallen NSW, wounded NSW, as well as transitioning NSW veterans.
“It is exciting for us to give back to an organisation that is so meaningful to us and one of our key brand ambassadors,” 5.11’s Vice President of Global Marketing, Willem Driessen, said. “5.11 produces mission ready apparel and gear for units such as the Navy SEALs. This contribution from the sale of our APEX Cargo Pants, DEFENDER-FLEX Pants and Jeans will benefit an amazing organization and the servicemen and women the Navy SEAL Foundation supports.”
Mr. Stumpf had an established partnership with the Navy SEAL Foundation for many years. “Nothing can ever fill the void left behind when someone is lost in the service of this country. The most you can hope for is the support of individuals and organisations dedicated to helping the survivors, and preserving their legacy,” he said. “The Navy SEAL Foundation stands ready in the moment of need, assisted and supported by organisations like 5.11 Tactical that recognise the value of giving back to the communities they serve.”
“Navy SEALs, and subsequently their families, sacrifice a tremendous amount to do the work they do, and we are honored to support them,” reflected Sara Berry, Director of Marketing & Communications for Navy SEAL Foundation. “We are incredibly grateful for the support of 5.11 Tactical and Andy Stumpf for bringing awareness to our organisation and providing funds that will be used to support critical programs for SEALs and their families.”
With offices around the globe, 5.11 works directly with end users to create purpose-built apparel and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become a choice for those that always have to be ready.
US Navy SEALs have been in sustained combat for over 16 years, performing hazardous work in unforgiving environments at an unrelenting pace. SEALs are currently deployed in over 30+ countries across the globe and spend up to 270 days each year in harm’s way. The Navy SEAL Foundation stands behind these soldiers and their families by providing a comprehensive set of programmes specifically designed to improve health and welfare, build and enhance resiliency, empower and educate families and provide critical support during times of illness, injury or loss. Like the community it serves, the Foundation is a solid, high-performing organisation committed to excellence. 94 cents of every dollar donated goes directly to current or future programmes. This year the Navy SEAL Foundation received its 6th consecutive 4-star rating and its second ‘perfect 100’ score from Charity Navigator, a top charity watchdog, for sound fiscal management and commitment to accountability and transparency (top .7% of all rated charities).
DPM
