First Time Exhibitor Looking for Expansion
Every iteration of ITEC sees new, almost unknown companies exhibiting for the first time and the 2018 exhibition in Stuttgart this week is no different. Andy Worsley, Project Manager for UK–based CDS Defence Support, would doubtless suggest that “almost unknown” is not an altogether fair description of the company vis-à-vis the British market, where it has several ongoing contracts with the Ministry of Defence (MoD), but that ITEC 2018 is providing him with a good opportunity to test the water and determine whether there is an appetite for CDS’ expertise in Europe and beyond.
That expertise lies primarily in the specialisations the company has developed in every aspect of the training needs analysis. “We bring true academic and intellectual rigour to every phase of the process, recognising that the fundamental underpinning of many of the processes involved in behavioural change,” he told MONCh. They must be doing something right: in the last 18 months the training staff alone has grown from three to 17 personnel – including a full time psychologist whose blog apparently has followers approaching the million mark.
CDS has already had discussions with NATO to determine the level of interest in applying the company’s rigorous dynamic to its own training and simulation needs. MONCh intends to visit the company in the near future to determine just what makes it tick – and to discover why psychologist Dr. Leanne Simpson has generated so much interest.