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Avalon 2019: Milkor Pursuing New Deals

Aggressive Marketing Approach Paying Dividends

After a remarkably successful exposure at IDEX in Abu Dhabi last week, South African defence manufacturer Milkor announced from Avalon in Australia on 27 February that it is pursuing a $100 million potential order from an undisclosed customer.

The company has an extensive portfolio of defence-related solutions, ranging from unmanned aerial systems (UAS), through the 40mm grenade launchers for which it is best-known and to a unique 12m fast patrol boat and a new line of sniper rifles under development. Marketing these capabilities aggressively in a ‘direct-to-customer’ approach involves attending a bewildering variety of exhibitions, conferences and other colloquia – but it seems to be paying dividends, as the announcement from Avalon would indicate.


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There is significant interest in Latin America and African markets, from which the company is receiving many requests. “This is great news from a South African defence industry perspective; Milkor is committed to not only re-establish the reputation of the industry but with their expansion brings both job creation and economic contributions at a time where both are much needed,” a company spokesperson stated.

Milkor has identified multiple markets in which it will promote its products, including specific countries in Asia-Pacific, theGulf States and Latin America, as well as United Kingdom.


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