Aggressive Marketing Approach Paying Dividends
After a remarkably successful exposure at IDEX in Abu Dhabi last week, South African defence manufacturer Milkor announced from Avalon in Australia on 27 February that it is pursuing a $100 million potential order from an undisclosed customer.
The company has an extensive portfolio of defence-related solutions, ranging from unmanned aerial systems (UAS), through the 40mm grenade launchers for which it is best-known and to a unique 12m fast patrol boat and a new line of sniper rifles under development. Marketing these capabilities aggressively in a ‘direct-to-customer’ approach involves attending a bewildering variety of exhibitions, conferences and other colloquia – but it seems to be paying dividends, as the announcement from Avalon would indicate.
<!– You can place html anywhere within the source tags –>
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/2c3I3jCmGdk” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
// You can place PHP like this
There is significant interest in Latin America and African markets, from which the company is receiving many requests. “This is great news from a South African defence industry perspective; Milkor is committed to not only re-establish the reputation of the industry but with their expansion brings both job creation and economic contributions at a time where both are much needed,” a company spokesperson stated.
Milkor has identified multiple markets in which it will promote its products, including specific countries in Asia-Pacific, theGulf States and Latin America, as well as United Kingdom.